What are IMAP, POP, and SMTP?

This article explains what IMAP, POP3, and SMTP do: which protocols receive email, which one sends it, and whether messages stay on the server or download to your device. It also includes an IMAP/SMTP server and port table for common providers, so you can copy the values when linking a mailbox.

How to set up Apollo email marketing from signup to automated sequences

How to set up Apollo email marketing tool from signup to automated sequences

This guide walks through the complete Apollo email marketing setup: registering an account, connecting a sending mailbox, warming it up, verifying domain authentication records, filtering for target prospects, and building a five-step cold email + LinkedIn sequence. Every step includes a screenshot, so you can follow along even on your first attempt. The flow ends by connecting your contact list to the sequence so the whole system runs on its own.

I use Gmail Authentication-Results to tell whether a test email will hit spam

I use Gmail Authentication Results to tell whether a test email will hit spam

Send a test email to your Gmail account and read the Authentication-Results header to check whether SPF, DKIM, and DMARC all pass. This post explains how to read each of the three results, why everything can pass and mail still lands in spam, and how Authentication-Results compares with Google Postmaster Tools. It also covers the best practices that improve inbox rates once the authentication layer is solid, in a practical order.